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Monday, August 25, 2014

Hello Monday! August 25, 2014

It is Monday, time to say hello! Hello Monday is where I say hello to the fun that was last week and the excitement that this week will bring. I'm joining the community at Lisa Leonard Designs, won't you join us?

Hello Monday.

Hello Fall-ish weather and sweatshirts.

Hello fun at a dairy farm!

Hello to really, really missing dairy farms. I spent two days there this week and just want to go back!

Hello spending time outdoors.

Hello walking the dog.

Hello trying to put in more blogging hours.

Hello getting ready for a workshop on blogging. Less than 4 weeks away!

Hello back to school for kids in our area. 

Hello chatting with friends. I'm so thankful for social media!

Speaking of social media, Hello Instagram! Have you started following Soseworganized yet?

Hello pencil cases from So Sew Organized. I just like to look at them and stroke them, I love them that much! Which one will you take home?

Hello readers, hello to a new week! What are you saying hello to today?

Friday, August 22, 2014

Weekend Wind-Down #33

Welcome to week thirty-three of the Weekend Wind-Down link party! I can't wait to see what you creative gals have been up to this week!

I'm so thrilled to be able to bring you this party each week along with 4 other fun bloggers. We're excited to get your posts out there and see what you have to share with us! I love visiting links, and sharing them on Pinterest and Twitter. Remember, I only share and feature blogs that link back to us, so don't forget that important step! To start this party we've picked 5 unique features from last weeks party. These are posts that especially caught our eye and, of course, linked back to us. Is one of them yours?

6 Natural Ways to Lose Weight via Sparkles and Glue
Coconut and Watermelon Popsicles via Raia's Recipes
Save Money and Give Yourself a Pedicure via Oh My Heartsie Girl
S'mores Bars via What the Fork Food Blog

If you've been featured, congratulations! Feel free to grab this button and display it proudly! =) {just right click and save to your computer, then upload to your blog}

Ready to get this week's party started? Me too!

Here are the super simple rules to make this a fun party zone:

Here are the hosts...follow each one on the social media platform of your choice!

De Divah Deals



Snippets of Inspiration



A Living Sacrifice



Mustard Seed Mommy



Moms Who Save



Have fun, and be sure to visit some other links and meet some new people! I can't wait to see what YOU link up! =) I'll be Facebook sharing and pinning from these links, but only ones that link back to us...don't forget that important step!!

My Experience with Facebook's Boosted Posts

If you have a fan page on Facebook, you know how completely frustrating and complicated it is to get your posts seen by your fans. Facebook makes it harder and harder to get your posts out there, so bloggers and business owners are getting more and more creative with their posts!

Over the past few months, I have experimented a little with Facebook's boosted, paid posts. Yes, I said paid. I know most bloggers choose not to do this, but I decided to give it a try!

Facebook's Business page says this about ads:

Ads on Facebook are unique. They're shown to specific groups of highly engaged people on desktop and mobile. When your ads have great creative content and are well targeted, they get more likes, comments and shares. When someone takes any of these actions, their friends may see your ad, making it more powerful. When you boost your Page posts or expand the audience for your ads, more people will see them when they visit Facebook.
We'll help you create ads that achieve real results, whether that means connecting with more people through your Page, finding the right customers for your app, or driving sales on your website or in your store.

Best For

Reaching more people
Targeting a specific audience
Brand Awareness
Generating sales

Because I am using ads to reach potential customers and - hopefully! - generate more sales, I figured it was worth a try. After all, you have to spend money to make money sometimes, right?!

I have tried boosting posts on 4 different occasions:

1. For our Ultimate Homemaking Bundle Facebook party

2. On the last day of the Ultimate Homemaking Bundle sale

3. When I released So Sew Organized's canvas totes for the first time

4. When I released these new tablet sleeves.

My first campaign, for our bundle Facebook party, was kind of a wasted effort in the end. I didn't realize that when you prepare an ad or boost a post on Facebook, it doesn't go into effect immediately. Facebook takes a few hours to determine your target audience and...I don't really know what else. I don't know why it takes so long to get up and running, but it does!

So I scheduled my ad to be posted at the start of our party - my idea was to encourage more people to join in! The post itself did reach my normal audience, but the paid, boosted audience did not get reached until well after the party was over. Bummer! 

When it was time to write the ad for the canvas totes, I was more prepared and scheduled that post to go live hours before I actually wanted it to be seen. That worked better! Out of the 4 posts I've boosted, that one saw the most engagement.

Here is how Boosted posts work:

1. Click the "boost post" button on any of your page's posts.
2. Choose the type of targeting you want. This is indicated by the red arrow in the following screenshot:

You can choose to show your post to the people who like your page (which is maddening to me, they should already be seeing it!) or to a target audience that you choose. I normally choose a target audience, because my products are specific to a certain group of people. Just follow the prompts to choose your target audience.

3. The next important step is to set your budget. That is indicated in yellow in the screenshot above. This was the default amount of $160. It is estimated to reach 22,000-59,000 people. Sounds great, right? But I'm cheaper than that. :) You can set your budget for as little as $1, but obviously the less you spend, the smaller your audience will be. I normally choose $5 - $10 as shown below:

Many times the estimated audience is lower than what the post actually reaches. Here is an example of one of my campaigns. Halfway through, I had reached 1,837 people and had $3.58 left.

By the end of the campain (when all the money was used up!) I had reached 3,878 people, which was over the estimated audience. I'll take it!

Have I seen a lot of new traffic and/or sales from these boosted posts? I honestly don't know. I have gotten some new likes on my page, and interacted with some new people. I don't know if any of my sales have come as a direct result of these boosted posts, but the potential is always there!

My takeaway from these experiences is that I will continue to use the boost feature for posts and opportunities that seem worth the money. I may not make a fortune off it but I'm not spending a fortune, either!

Now I'd love to hear your thoughts. Have you ever used the boost feature? How did it work out for you? If you haven't, would you ever consider it, and why or why not? I can't wait to hear your opinions and ideas!

Linked up with Weekend Wind-Down, Friday's Unfolded, Say G'Day, The Creative Collection, DIY Dreamer